An excellent online reputation is vital to any brand name’s growth and survival in the digital age. Your brand’s reputation should be an asset and not a burden on any potential successes.
Modern customers are very web savvy, and the majority of them will do online research before purchasing.
Over ninety-seven per cent of consumers aged between 18-34 say that they read online reviews to judge a local business which can affect their choices on whether to make a purchase or use a service. Regarding profits, for each 0.5-star score boost on a business’ page, there is a 6.5% boost in sales! When it comes to growing their brand, this suggests that it is vital for a company to select a reputation-oriented digital marketing company.
While there are numerous aspects to maintaining a strong brand reputation online, you need to take several necessary actions.
Here at DiGenie, we go extensively into each of these topics to effectively enhance your brand and generate more customers, sales, and leads to grow your business.
1. Know What Your Customers Know
Reputation management begins with researching online conversations about your company. You’ll want to seek out all different kinds of conversations, including customer reviews, on review websites, on social media, etc. You can also search your own company’s name on Google and other search engines.
Consumers are talking; it’s up to you to listen.As there are many different platforms you’ll use to conduct your research. Using a high quality reputation management tool will make this process easier.
After seeing how your organization is received online, try searching for a few of your competition names and evaluate how they compare to yours.
2. Boost Your Visibility
There are many methods to increase your company’s online presence efficiently, and a few essential things to look after consist of:
- Developing social networks profiles,
- Running targeted ads,
- Creating/updating your site with quality, authoritative content.
Make sure to share all your terrific feedback! Look for reviews and testimonials daily. When clients leave a review, ensure you post it on your website and social networks accounts.
Consumers are the ones who make or break brands. Their opinions about your company are the driving force behind your success or failure. Taking action based on negative feedback lets you know what you’re doing wrong, while positive feedback shows you what you’re doing right.
Make every effort possible to respond to unfavourable reviews, and leave thank you notes to those who have provided good reviews.
It’s also a good tactic to ask your clients to follow you on social networks and follow them back.
4. Avoid Crises
It’s crucial to establish a method to handle any crisis scenario before a bad review is made. Provide an apology to any dissatisfied customers, and attempt to fix the issue if possible.
Sixty-eight per cent of customers say they will pay up to fifteen per cent more for the same product or service if they are confident it will be a much better experience.
A tremendous ninety-one per cent of customers say they rely on online reviews as much as a personal recommendations.
5. Continuously practice steps one, two, three and four
Online reputation management is a never-ending process. One situation doesn’t mean that everything’s smooth sailing from here on out!
Anytime you want to know where your reputation stands, just do a little research and monitoring of conversations. You can follow the steps in any plan for success if there is feedback about what’s working or notworking with customers so that it helps make changes accordingly!
Because this task is so vital to your business’ growth, our team are here to:
- help you grow your positive review count
- monitor your reviews online
- automate your testimonial acquisition efforts
So if you’re reay to move forward and take advantage of the power of reputation marketing for your business, make sure to contact us today!