Why Leading Businesses Have an Email/SMS List (and How They Use It Weekly to Generate Sales)

In our journey as a digital marketing agency operating in the United Kingdom for the past three years, we have learned the value of prioritizing existing customer engagement over relentlessly pursuing new prospects. While new customer acquisition remains essential, dedicating a significant portion of your resources to nurturing and retaining your current customer base is key to achieving substantial growth.

The secret to massive growth will always be to spend about 20% of your time and money on getting new customers and spend the other 80% on getting your existing customers to come back more often and to spend more when they do.

A pivotal moment for our agency was when we began collecting email addresses and mobile phone numbers from our clients’ customers. This enabled us to effectively communicate with them through email and text marketing campaigns. This shift in strategy was a game-changer, differentiating these businesses that continue to expand from those that plateau.

Why Is Email and Text Marketing Crucial for Ongoing Growth?

image depicting email inbox | Why Is Email and Text Marketing Crucial for Ongoing Growth?

Reason #1: Direct Communication.

Email and text marketing provide a direct line of communication with your customers, guaranteeing that your messages reach them without the intermediaries of third-party platforms.

Reason #2: Personalisation and Segmentation.

These tools enable you to segment your audience and tailor messages based on customer preferences, purchase history, and behavior. Personalized communication typically leads to higher engagement and conversion rates.

Reason #3: It’s The Most Cost-Effective Marketing Channel.

Compared to traditional marketing methods like print or TV ads, email and text marketing are cost-effective, offering a promising return on investment (ROI).

Reason #4: Increased Customer Engagement.

Consistent communication through emails and texts keeps your brand top-of-mind, fostering loyalty and repeat business.

Reason #5: Measurable Results.

With email and text marketing, you can track open rates, click-through rates, conversion rates, and more. This data allows for better understanding of campaign effectiveness and provides insights for future strategies.

Reason #6: Automation and Efficiency.

Many aspects of email and text marketing can be automated (like welcome emails or birthday messages), saving time and ensuring timely communication.

Reason #7: Wider Reach.

Nearly everyone uses email or owns a mobile phone, granting these channels access to a broad demographic of customers.

Reason #8: Immediate Delivery and High Open Rates.

Text messages are typically read within minutes of receipt, making them ideal for time-sensitive offers. Emails also have high open rates, especially when personalised.

Reason #9: Control Over Your Audience.

Unlike social media where algorithm changes can affect your reach, your email and text lists are your own. You have complete control over these channels.

Reason #10: Drive Traffic to Other Channels.

Email and text campaigns can be used to drive traffic to your website, social media profiles, or physical stores.

Reason #11: Customer Retention.

Frequent, relevant communication via text and email significantly enhances customer retention by keeping them informed and engaged with your brand.

Reason #12: Feedback and Customer Insights.

Leverage these channels to gather valuable customer feedback, instrumental in improving products, services, and overall customer experience.

Reason #13: Crisis Management.

In times of crisis or urgent updates, email and text lists provide a reliable way to communicate important information quickly to your customers.

Reason #14: Long-Term Relationship Building.

Consistent and valuable communication via these channels helps in building long-term relationships with customers, fostering trust and loyalty.

How to Establish an Email or Text SMS Marketing List

image depicting a man showing How to Establish an Email or Text SMS Marketing List

While building and nurturing a list may require some effort and patience, the results far outweigh the investment.

Here are the essential steps:

Step #1: Choose the Right Tool

Find a tool that allows you to send out mass broadcasts to everyone on your list all at once. There are all in one tools available that allow you to do both email and sms marketing and integrate with your CRM.

Step #2: Import Your Existing List

IImport your current email and SMS contacts into the chosen service.

Step #3: Start with Weekly Communication

Initiate your email and text marketing efforts by sending one email and one text message per week to gauge your customers’ responses.

Step #4: Offer Time-Sensitive Promotions

Enhance engagement by including time-limited promotions, discounts or coupons in your communications.

Step #5: Adjust Frequency Based on Feedback

Pay attention to customer feedback and adjust the frequency of your messages accordingly. Some businesses may thrive with weekly communication, while others may prefer more frequent updates.

Our Genuine Offer and Request

Our Genuine Offer and Request

While setting up your Email or Text Marketing system is something that you can absolutely do on your own, I know that your time is valuable. This is a task we do for our customers all the time and my team and I would love the opportunity to just do it for you. It’s not expensive and it’s something that we can have ready for you to use and benefit from in under 3 weeks from today.

We guarantee that within 30 days of implementing an Email/SMS Marketing Plan tailored for your UK business, you will experience a noticeable boost in sales and customer engagement. If you are not entirely satisfied with the results within 60 days, we will provide a full refund.

Sign up now and allow us to leverage the latest in marketing technology to grow your UK business.